Flexible mobile tariffs

enabling business growth



The Background

Cardtronics is the world’s largest non-bank ATM operator, and assists financial institutions of all sizes in reaching its customers. Cardtronics also provide thousands of people with fast and convenient locations to make deposits, cash checks, transfer money, and pay bills.

The Challenge

Cardtronics have made a series of acquisitions in the UK over the past five years and during this time its mobile fleet increased in size, which presented several challenges. Cardtronics have a truly mobile workforce with a significant number of users relying on mobile connectivity to operate cash distribution in an operationally safe manner. The very nature of its business presents risks.

The Solution

By understanding the Cardtronics business, Daisy offered a simple commercial package as part of a long term strategic partnership for Cardtronics’ mobile estate. Daisy assisted in consolidating the fleet onto one UK contract across O2 and Vodafone. We worked with O2 and Vodafone to reduce the known
risks by migrating users out of hours to ensure the operational part of the business wasn’t impacted.

The Result

The flexibility provided within the contract allows Cardtronics to make changes to its business without any commercial impacts. This means there are no penalties given as mobile connections fluctuate. Alongside this the contract offered cost savings of 40% following the implementation of the new tariff. The contract was amended despite Cardtronics already having a contract with us, demonstrating further flexibility. During the migration we reduced operational risks through planning and project management.


About Ebi Higson

Ebi Higson is a Marketing Communications Manager at Daisy Group.