Bespoke communications solution

improving efficiencies

carpet 79734


Daisy has brought tangible benefits to the way we procure and manage our telecoms estate, not
only from a financial perspective, but also through process and billing efficiencies

Jason Turner, Head of IT, Carpetright

The Background

Carpetright plc is Europe’s leading specialist floor coverings retailer, selling a wide variety of carpets, rugs, vinyls and laminates as well as associated accessories. Since 1988, the business has grown both organically and through acquisition within the UK and other European countries. In December 2008, the product offering was extended to selling beds in the UK following the acquisition of Sleepright. The Group trades from more than 640 stores across Europe and employs circa 3,200 staff.

The Challenge

Carpetright had a dilemma where the IT and telecoms division was under pressure to lower costs versus the need for increased investment in technology to cope with the challenges of supplying tomorrow’s empowered customers. Flexibility and ease of administration was key, and all of this needed to be achieved while lowering costs and improving efficiencies.

The Solution

Daisy designed a solution with Carpetright, which began by introducing free intersite calls across all Carpetright’s UK stores and offices. Carpetright now has access to Synapse, Daisy’s unique communications management solution. Itemised billing, coupled with the ability to run bespoke and automated reports, as well as providing cost centre analysis and fault management, puts the business in control of costs – critical with such a regionally diverse store portfolio.

The Result

The implementation of Synapse ensures that both Daisy and Carpetright have visibility on telecoms activities and are able to react to abnormalities in a time-critical fashion. Thanks to Synapse and dedicated support teams, service levels have significantly improved. The bespoke store opening and ordering template has also delivered an improved process and quicker turnaround to meet the dynamic environment of the retail industry.



About Ebi Higson

Ebi Higson is a Marketing Communications Manager at Daisy Group.