Our History

Our History



When Daisy Group was first established, it had a simple business model – to be an alternative provider of telephone lines and calls for UK-based small and medium-sized businesses.

Over a decade later, as technology and the different types of communication have advanced, Daisy has continued to evolve through a combination of organic and acquisitive growth – creating a broad portfolio that addresses the needs of UK businesses.

Today, the Daisy Group is the UK’s #1 independent provider of business communications, IT and cloud. Boasting more than 360,000 indirect and direct customers, c2,100 partners, c4,000 employees, and 30+ locations nationwide.

Daisy… the story so far

Daisy was founded in 2001 by founder and executive chairman Matthew Riley.

In a telecoms marketplace that had historically been dominated by the nation’s incumbent provider, Daisy was established to disrupt the monopolised business market.

Targeting the often forgotten and under-resourced small business community, and bound to no single network or supplier, Daisy developed a service proposition that enabled the procurement of best-of-breed services that could be delivered on one bill.

Having founded Daisy with a handful of staff, the company experienced rapid organic growth in its first five years and was named the fastest growing technology business in the UK in the 2005 Sunday Times’ Tech Track.

In 2007 Matthew Riley was named the inaugural winner of the Bank of Scotland’s Entrepreneur Challenge and the business was awarded £5m in interest free funding, a treasure trove used to build the company further by acquisition.

In 2009 the business floated on the London Stock Exchange’s Alternative Investment Market (AIM).
Daisy acquires the businesses, of or certain assets from, Vialtus, ATC, Eurotel and Redstone.

Daisy expands its data and telecoms service offerings with acquisitions including the businesses of, or certain assets from, BNS, Murphx, Spiritel, Outsourcery, Telinet and Worldwide.

Daisy begins to develop its IT capabilities to sell into the existing customer base with acquisitions of Netcrowd, Indecs, Layer 3 and Daisy Data Centre.

In December 2014, Daisy once again became a private company in order to embark on its next stage of growth.

Daisy acquires: Damovo UK and Phoenix IT Group.

At the end of 2016 Daisy acquires Alternative Networks plc, a strong and complementary fit with its existing business and operations, further strengthening its mobile and fixed line product and service offerings.

In June 2018 Daisy expanded its SMB Direct customer base with the acquisition of DVO2 and its SMB Indirect customer base with the acquisition of Voice Mobile, a direct EE Partner.